Client: Confidential (Multinational Insurance Group) | Sector: Insurance | NAICS: 524113, 524114, 524126

Editors migrating Tridion content into a custom WordPress/Divi CMS; pricing documents are interpreted by custom plugins and Divi modules powering the insurer’s pricing system.

Problem

The client’s pricing system relied on Tridion CMS artifacts to define and publish product pricing content across multiple insurance lines (life, health, P&C). The setup created vendor lock‑in, higher license/TCO, and friction for authors.
Editorial workflows were split across tools, and the front‑end layer needed a unified model to render pricing calculators consistently.
The group sought to retire Tridion and adopt a custom WordPress/Divi‑based CMS that would still interpret the same documents that previously lived in Tridion without disrupting pricing logic or publication cadence.

Project Objectives

Replace Tridion with a WordPress + Divi application tailored to the pricing system.
Build and deploy approximately 140 custom WordPress plugins and Divi modules to interpret Tridion documents and drive pricing components across products.
Preserve author experience while improving maintainability and reducing vendor lock‑in.

Solution Applied

Custom WordPress/Divi application: we engineered a set of ~140 custom plugins and Divi modules that parse and interpret Tridion authored documents, mapping their structures to WordPress content entities and Divi renderers.
Pricing documents coverage: every pricing document used by the group (calculators for all implemented insurance types) was supported, ensuring continuity for internal users and downstream consumers.
Authoring & rendering: bespoke Divi components (e.g., pricing tables, rating inputs, product cards/forms) provided consistent UI/UX, device responsiveness, and accessibility practices (WCAG 2.1 AA minded).
Operations: Dockerized LAMP stack (Linux, Apache, PHP, MySQL) with staged environments. Version control evolved from Plastic SCM (initial phases) to Bitbucket for ongoing development. CI/CD and issue tracking used the client’s standard tooling (Confluence, Jira, Bitbucket; Git/GitHub used where appropriate; VS Code; Trello).
Search/SEO & redirects: where applicable, content redirects and URL hygiene were handled to protect discoverability and bookmarks (kept generic as internal/public split varies by portal).

Technologies Applied

Tools: Atlassian Confluence · Jira · Bitbucket · Git/GitHub · Plastic SCM (early) · VS Code · Trello
Stack: Docker · Linux · Apache · PHP · MySQL · WordPress · Divi Theme & Divi Modules · (generic) CDN/cache · Internal pricing services

Results & Benefits (qualitative)

Tridion license & lock‑in eliminated, consolidating publishing on a widely adopted open platform.
Authoring flow simplified, with consistent components and faster iterations.
Single CMS/UI model for rendering pricing calculators across life, health, and P&C product lines.
Improved maintainability and extensibility via modular plugins and Divi modules.

Timeline & Team

Phased delivery with discovery → migration/build → UAT → go‑live.
Roles: Tech Lead · WordPress/Divi Engineers · Integrations Engineer · DevOps · QA · Content Migration.

Compliance & Security

High‑level alignment with the client’s corporate baseline (roles/permissions hygiene, audit trails for content edits).

Legal Notice

WordPress is a trademark of the WordPress Foundation. Divi is a trademark of Elegant Themes, Inc. Tridion is a trademark of SDL/RWS Group. Deeper Technology LLC is an independent software development company and is not affiliated with, endorsed by, or sponsored by these vendors.